The Importance of a Logo and Marketing Materials

By Erin Ferree

The initial lack of customers and cash flow often causes new small business owners to put off designing a logo and marketing materials professionally "until they get a few clients" or "until they get started." Unfortunately, designing their own marketing materials when they launch their businesses instead of having them professionally created will make getting those initial clients more difficult and may result in a business that will not succeed.

Many entrepreneurs choose to design their own marketing materials when they launch their businesses, especially by creating their first business card. Or sometimes they will have an amateur designer, friend, or relative create the design. There are several reasons why this is not the best idea. How Much Does a Brand Cost? An amateur logo design and business card can make your business more likely to fail for a number of reasons.